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Towards the Future?
Towards the Future?

Volume 2 , Issue 3

With this issue of The Jewish Review, we arrive at the midway point in our projected publication schedule for the 5749 calendar year. What seemed like an ambitious, even unrealistic goal last August, to print six quality issues, is nowwithin reach, giving us a growth rate of fifty percent over Volume I, at least interms of total newsprint used.Only theyeoman efforts of our advertising director, Sarah Hecht, have allowed us to generate sufficient revenue to both print the increased number of issues and expand our circulation to include many areas in the Tri-State region and certain locations throughout the United States.

I continue to be amazed by the response we have generated, each issue surpassing theprevious one in terms of comments received and, most recently, subscriptions sold. We have begun to actively and successfully solicit interviews and articles from prominent Jewish leaders and intellectuals.

All this, unfortunately, is not without its costs. As our adon the back page of this issue clearly details, all of us at The Jewish Review are working in this effort l'shmo, on a voluntary basis, in order to perpetuate traditional Judaism and to bring people closer to a more tolerant, intellectual Orthodoxy. All of us also, unfortunately, have extensive time commitments to our professions and families. While advertising revenue barely covers the costs of publishing each issue, other tasks related to expanding the newspaper,e.g., circulation, soliciting ads and articles, publicity, etc., either go undone or are accomplished using minimal funds donated by a very small number of concerned individuals.

As ourad asks, ?what can you do to help?? First,as you may have noted in previous issues, The Jewish Review is now available on a subscription basis. A nominal charge of $10 will bring you a full year of issues ($ 18 for two years). Our goal is to have 10,000 paid subscribers within three years, not unreasonable, given the number of traditionally-oriented Jews in the New York area, alone. To paraphrase the advertising gimmick of a major weekly: ?For less than three cents per day ...? Please, take the time right now, before you finish reading this, and complete the subscription blank on the back page.

Second, we are seeking both individual and corporate sponsors to help fund our expansion. We hope to receive non-profit status from the IRS before the summer and anticipate that all contributions will be tax-deductible. Our goal is to raise a significant sum before September, a figure which will enable us to expand our staff, print more pages to accommodate the high quality articles we have been receiving, and increase our circulation nationally. If you are interested in contributing, would like more information about our Corporate Sponsorship Program, or know of an individual or institution who might be interested in participating, call me or write to The Jewish Review.

Third, you can help publicize The Jewish Review. Pass on your copy to a friend or relative; ask your stockbroker to advertize; show a copy to your rabbi; and by all means, let us know if you're not happy with an article you see printed--tell us, don't throw out the paper and vow never to read it again. Our Views won't necessarily change, but perhaps a dialogue can begin, one from which all of our readers will benefit.

Are we being unduly optimistic that we can succeed at expanding The Jewish Review without access to the ?usual? resources, i.e. business, personal or family wealth? We don't believe so. Through the difficulties of the first eighteen months, we have maintained our idealism, our goals and editorial integrity despite the travail brought on by an ever present lack of money, time and staff. With your help and God's, we plan to keep growing and to be around for many years to come.

This issue of The Jewish Review contains the first in a planned series of articles on the status of World Jewry, an interview with the President of the Belgium Jewish Consistory, Dr. George Schnek. Often we forget, living in the United States, that we are only one-half of the Diaspora, that European Jewry, though less vocal (but perhaps more unified) than we, consists of almost as many Jews as live in the United States. Their views and perspectives on Jewish life, religion and Israel, are as important as our own.

Have a happy Purim.

Harris Z. Tilevitz

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